Reverie is a cloud-based language platform aimed at connecting clients with their audience in their own language.
They required an effective and highly targeted usability testing strategy for a major E-Commerce App in India in time for the launch.
99tests helped them strategize and execute their test cycles. We provided Reverie with testers across different demographics as per requirement.
Reveries was able to gain valuable user insights that helped them deliver an effective strategy for improving their client’s E-commerce App and in increasing conversions.
Bridging Language Barriers Through Crowd Testing
Communication is the key to engaging customers successfully. Language shouldn’t be a barrier to the digital engagement, enterprises strive to create. Reverie’s cloud-based language-as-a-service platform enables businesses to connect more easily with their target audience by delivering dynamic and static content for apps in real-time in the languages that they need. Testing the usability for language feature is not an easy task, especially when dealing with highly user-centric E-commerce Apps. Real users think and act. A good usability testing plan requires a human touch that can help understand how real users interact in the wild in real life scenarios. That’s when Reverie approached us, at 99 tests to gain the right insights that they needed. Here is a quick review of the Reverie success story:
The Reverie Success Story
They required an effective and highly targeted usability testing strategy for a major E-Commerce App in India in time for the launch.They wanted to test the usability of the App for specific target demographics comprising of Tier 2 and Tier 3 Indian cities whose native language was Hindi.They needed a testing plan to measure the results across different demographic parameters to understand the user behavior to improve the App.With no experts in usability testing, they required support to plan and execute their test cycles.
The 99tests Approach
We helped them strategize and execute their test cycles. Our team helped Reverie in defining and executing work-flows for various App features.We provided Reverie with testers across different demographics factoring in parameters like age, city etc. from all over India to gain a real life, end user perspective.
The focus on the human approach, helped developers gain valuable insights on how their target demographics would react to the App.The thorough and effective work-flows helped Reverie in gaining a better understanding of the user expectation, behavior and pattern.They were able to discover issues and get new ideas to improve their App.The effective execution of usability testing gave Reverie accurate results and valuable insights for increasing user engagement.The developments made based on the insights to improve usability have helped Reverie’s client in greatly increasing conversions and business revenue.